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Copywriting & Storytelling

Katelyn Bourgoin – Wallet-Opening Words

Wallet Opening Words by Katelyn Bourgoin and Phill Agnew is a science-backed copywriting course on buyer psychology and conversion.

Katelyn Bourgoin – Wallet-Opening Words cover image

About Katelyn Bourgoin – Wallet-Opening Words

Wallet Opening Words is a copywriting course created by Katelyn Bourgoin and Phill Agnew. It takes a science-backed approach, drawing on buyer psychology to show how small copy decisions change conversions, and aims to get writers from idea to first draft quickly. The listing falls under Copywriting & Storytelling, which helps frame what kind of learner it is aimed at.

The page speaks to writers who are good but want better results, and to people frustrated by hours spent on copy that does not convert. Module titles are not in the available information, so check the official page for the lessons and format.

Who Is This Course For?

  • Copywriters wanting a research-based method
  • Marketers improving conversion
  • Founders writing their own copy
  • Writers who feel stuck on results

Suited to copywriters, marketers and founders who want a research-based method for writing copy that converts.

Some experience neededThe page speaks to people who are already good writers wanting better results.

Why Choose Katelyn Bourgoin – Wallet-Opening Words?

According to the official page, Wallet Opening Words was created by Katelyn Bourgoin and Phill Agnew and takes a science-backed approach to buyer psychology and copy decisions. Katelyn runs the Why We Buy newsletter with 62,000 subscribers and Phill hosts the Nudge marketing podcast. It promises a system for going from idea to first draft quickly. Module titles are not listed.

Course Highlights

  • Science-backed copy system
  • Buyer psychology focus
  • Idea-to-first-draft process

Before You Buy

  • Read the full curriculum on the official page and make sure it matches your level.
  • Check what's included: updates, community, coaching calls or templates.
  • Look for the refund policy and guarantee terms.
  • Compare it with the similar Copywriting & Storytelling courses below.

Frequently Asked Questions

Is Wallet-Opening Words good for beginners?

It speaks to writers already comfortable writing who want better conversion, so some experience helps.

What does it cover?

Buyer psychology and small copy decisions that affect conversions.

Who created it?

Katelyn Bourgoin and Phill Agnew.

Where can I buy it?

From the creator on walletopeningwords.com.

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